A white paper that only your internal team reads is a report. One that gets downloaded, shared, and cited is an asset. We write the second kind.
10-14 business days for a standard white paper.
White papers are used to demonstrate expertise, support procurement decisions, generate qualified leads, and establish a position in a competitive market. They are one of the most effective B2B content tools when they are well researched and clearly written. They are expensive and ineffective when they are not.
Most poor white papers have the same problems: they are too long and cover too much ground, they are written from the inside out rather than from the reader's perspective, and they assume knowledge the target reader may not have. A white paper that requires specialist knowledge to understand is a white paper for insiders, not a tool for winning new business.
We start with a research brief before writing anything. Who is this for? What decisions are they making? What do they already know? What do they need to understand to make the decision you want them to make? The paper is then structured around those questions, not around the company's internal view of the subject.
All desk research and market review is included. Primary research - interviews, surveys, data collection - is quoted separately or included in Plant-level work.
Long enough to be authoritative, short enough to be read. For most B2B purposes, 4,000 to 8,000 words is the right range. We recommend length at briefing based on the complexity of the subject.
