Catalogue copy that fills space does not sell products. Copy that helps a buyer understand, compare, and decide does.
7-10 business days for standard catalogue copy projects.
Catalogue copy exists at the point of decision. Whether print or digital, the reader is usually comparing options and choosing. The copy needs to help them do that clearly and quickly. It is not the place for brand language or marketing claims; it is the place for clear, factual, benefit-led product descriptions.
The most common mistake in catalogue copy is writing all entries in the same way regardless of what they are. A complex piece of agricultural machinery needs different copy from a consumable product. A premium product needs different copy from a commodity. We calibrate the approach to the product type, the buyer, and the decision being made.
We work on catalogue projects of any size, from individual product ranges to full annual catalogues with hundreds of entries. For larger projects, we develop a copy brief and house style before beginning, so every entry reads as though it was written by the same person, even if it was not.
By the number of entries and their complexity. Simple product descriptions are quoted per entry. Complex technical specifications are quoted per project. We provide a fixed price after reviewing your product list.
Yes. We write for both formats and can adapt the same copy for different uses if needed.
