B2B copy that works sounds like it was written by someone who understands the industry. That requires research. We do that research.
7-10 business days for standard trade copy projects.
Trade publications have knowledgeable, specialist readerships. Agricultural engineers, construction buyers, food manufacturing managers, IT procurement teams. They know their sector better than a generalist copywriter does. Copy that misuses industry terminology, oversimplifies, or ignores the professional context of the reader will be ignored. We research the sector before writing.
Panel headlines, booth copy, product display cards, and handout materials all need to work quickly, at a distance, and in competition with everything else on the show floor. We write for that environment specifically, not as an afterthought.
Trade materials used by distributors and dealers represent your brand in environments you may not see. They need to be professionally written, clearly structured, and useful to the people handing them over. We have written materials for distribution networks across multiple industries.
Yes. We are familiar with the Scottish agricultural, construction, hospitality, and professional services press. We know the publications, their audiences, and their style preferences.
Yes. We ask detailed questions at briefing and research the technical context before writing. If your product requires specialist knowledge we do not have, we will tell you before starting.
