A press release that does not get placed is not a press release. It is a document that cost money. We write for placement.
7 business days for a standard press release project.
The majority of press releases sent to the trade and business press are never used. They are too long. They lead with features rather than news. They quote people saying things no human would say out loud. They arrive without context and expect the journalist to do work the writer should have done.
We write press releases the way journalists prefer to receive them: a strong news angle in the headline, a standfirst that earns the read, a well-structured body that delivers the story, and quotes that sound like actual people said them. This is not difficult. It just requires knowing how the business press actually works.
Product launches and range extensions. Company milestones, expansions, and anniversaries. Personnel appointments and promotions. Partnership and contract announcements. Award wins and industry recognition. Event and trade show pre-publicity. Survey and research findings for public release.
We have existing familiarity with the Scottish and UK trade press landscape. We know which publications cover which sectors, what their word counts typically are, and how their editorial teams like to receive press material. That context shapes how we write.
Four to five paragraphs as a rule. 400 to 500 words. Longer releases are occasionally appropriate for major announcements, but in trade press, shorter is almost always better.
We research the publications most relevant to your announcement and write for those audiences. If you have specific titles in mind, share them in the brief.
