Work

Projects we can
discuss openly.

Most client work is covered by NDA. These three are projects we have written permission to describe in detail.

AgricultureTrade pressB2B
Glenfield Agricultural
Trade and B2B Marketing Copy · 2024

A Scottish agricultural equipment supplier with good products and weak sales materials. Their trade press ads were being ignored. Their distributor pack had not been updated since 2017. We rewrote it all.

Full distributor materials rewrite (14 pieces)
Trade press ad copy for three publications
Product specification sheets reformatted and rewritten
Trade enquiries up 34% in 6 months
34%
increase in trade press enquiries after campaign rewrite
TechnologyWhite paperB2B SaaS
Meridian Software
White Paper Writing · 2024

A Midlands-based software company needed a white paper that would actually be read by the procurement teams they were targeting. Their previous attempt was too technical, too long, and too inward-looking. We rebuilt it from the audience up.

12,000-word white paper, fully researched
Executive summary and abstract
Slide deck version for presentations
Downloads 6x the previous white paper in Q1
6x
more gated download completions compared to previous white paper
FinanceInvestmentPitch deck
Stafford Partners
Pitch Deck Narrative · 2023

A private equity advisory firm preparing four investor presentations in the same quarter. Each needed a distinct narrative while maintaining a consistent firm voice. We wrote all four, working closely with their senior partner.

Four pitch deck narratives
Supporting one-page summaries
Email follow-up copy for each pitch
3 of 4 progressed to second meeting
3/4
investor presentations progressed to second meeting

Most work is confidential.

References and additional samples available for qualified enquiries.

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